BuzzWatcher, Or How To Manage The Reputation Online

BuzzWatcher, or how to manage the reputation online The injurious service of alert AT Internet of messages and rumors for empresLa importance of knowing what speaks of you in the social networks Madrid, 08 February 2011. - The time of the reign of the social networks, the viral phenomenon is becoming something every more frequent day: buzz is a cause or inevitable consequence of the marketing strategy. For this reason, AT Internet (www.atinternet.com), the company leader in the sector of the solutions of analytical Web and moving body, counts on BuzzWatcher, a tool online for the measurement of buzz and the reputation online that the activity of a mark, product, competitors, the impact of the marketing actions measures or the tendencies in Web 2,0 (social networks, platforms of video, flows RSS, blogs) Buzz is a technique of consisting of marketing promoting an action, a product, a service or an event. This extends by diverse formats like the flows RSS, newsletters, forums, blogs does not have to say that the growth of this technique has been increased enormously from the explosion of the social networks and platforms of video. The companies have realized their effect, being now of extreme importance of having them in account. The benefit to measure the reputation online is that it provides to the companies the information necessary to decide of the best form possible envelope where to be present in the social networks or what communication channels is possible to be secured the wished positioning.

In addition, the industralist manages to know that actions of which it is carrying out report one better reputation and corporative image to him. One of the advantages of BuzzWatcher is that it measures in real time the activity of all the supports Web 2.0. In addition, all the analyses that it provides are filtered by key words being able to realise an approach on a certain subject (reputation of a mark, a product of a competitor or an industry or a certain subject).